Discover your ideal colors, hairstyle and makeup, matched to your color season.













Nine pages tailored to you alone, with visualizations on your photo, not on a model.
Three full AI reports, exactly the way you will get yours.
8 hairstyles in 3 colors matched to your look: 24 visualizations on your own photo.









Four seasons are just the start. Each one splits into three subtypes that differ in temperature, lightness and color saturation, each with its own palette.
In our virtual color analysis, the algorithm measures your skin's undertone, your contrast, and the depth of your coloring, then identifies one of 12 color seasons. The whole thing takes just a few minutes.
Take it in daylight, by a window or outside, ideally on a slightly overcast day (soft light casts no harsh shadows). Avoid light bulbs: their warm light (about 2700-3000 K) yellows the skin and distorts your undertone; daylight sits around 5500-6500 K. Hair tied back, no makeup, no filters.
Daylight
No makeup
Hair tied backJust like a color consultant holds fabric up to your face, the algorithm tries colors from different color families against your photo and checks which ones make your skin glow and which ones wash you out. You'll see the key comparisons in your report, on your own face.
Good
Good
Avoid
Good
Good
AvoidOne of 12 seasons (say, Soft Summer or Bright Winter) with your complete color palette.
Color palette, makeup, hair colors, hairstyles, and your best look, all shown on your own photo, with access that never expires.
See a sample report →
Color analysis, also called personal color analysis or seasonal color analysis, is a method of matching your clothing, makeup, and hair colors to your natural coloring: your skin's undertone (warm or cool), its lightness, and your contrast. Based on these, you get one of 12 color seasons, each with its own palette of colors that light up your face, and ones that dull it.
The method comes from classic seasonal analysis: four seasons, each in three variants that differ in temperature, lightness, and saturation. Once you know your season, you know what to pull off the rack, which lipstick and hair color to pick, and which colors to leave behind without regret.
An in-person color analysis in the US typically costs $250-400 for an 80-120 minute session, with premium studios in New York charging up to $545; virtual consultations with a human analyst usually run $147-249.
Color analysis near me, or online? A studio session in your city usually means $250-400 and a wait of several weeks for an appointment; online, you get your result today, from a single selfie.
The free color analysis quiz asks a few questions about your coloring and points you in a direction: your season and likely subtype. The real analysis measures your coloring from your photo and shows the result on you. Honestly put: the quiz makes an educated guess from your answers; the AI measures your photo and proves it with visualizations.
Paleta combines classic seasonal color analysis (the 12-season method color consultants use worldwide) with AI measurement: the model analyzes the same traits in your photo that a consultant assesses with fabric drapes. We tuned the algorithm on photos analyzed in parallel by a human and the model, and every report goes through automated quality control. To be honest: an accurate result needs a photo in natural light, without filters or heavy makeup.